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Director of Marketing and Business Development

Company: Briar Cliff University
Location: Sioux City
Posted on: May 17, 2019

Job Description:

SUMMARY: The Director of Marketing and Business Development is responsible for the marketing and promotional needs of the University, employing multiple channels to build reputation, awareness, and relationships with various constituencies. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following: To plan and carry out a marketing program/marketing plan based upon the strategic goals and priorities. Approve all official external University publications and redesign/edit as needed to meet University graphic and communication standards. To act in the capacity of "gatekeeper," verifying that all information and publications distributed to the public adhere to campus aesthetics, style, content and graphic standards, giving recommendation for effective and economical printing and production when necessary. To formulate, as needed, bids and recommendations for economical printing, editing and design of publications intended for public distribution. To work with outside companies on design, editing, and printing of University publications. To write and distribute press releases and organize press interviews as needed. To develop and expand all media contacts and arrange press conferences as needed To act as a spokesperson for the University when the appropriate person is unavailable To track publicity and news coverage locally and regionally To serve as a representative of the University in community activities To coordinate University photo shoots and commercial production To capture photos at various University events and activities To manage parts of the University's official website To maintain an operating budget for the department and track expenditures Performs any other duties as assigned by the vice president. SUPERVISORY RESPONSIBILITIES: This position will supervise the marketing team. QUALIFICATION REQUIREMENTS: Professional communication skills, including public speaking and the ability to write and speak persuasively about the institution to a variety of constituents including prospective students, current students, donors, alumni, legislators, faculty, staff and administration. Ability to interact effectively with administration, staff, peers, faculty, students and the public in a professional, courteous and cooperative manner. Excellent oral and written communication skills Bachelor's degree is required, preferably in English, Communications, Marketing or Journalism Experience and working knowledge in marketing, promotion and advertising Demonstrated leadership and the ability to successfully manage multi-functional or diverse areas EDUCATION and/or EXPERIENCE: Bachelor's degree rquired. Four years or more of marketing experience, prefer candidates with multi-platform marketing exerience. How to apply Complete an online application including the following: Cover letter R--sum-- Contact information for three references Apply Now

Keywords: Briar Cliff University, Sioux City , Director of Marketing and Business Development, Executive , Sioux City, Iowa

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