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Field Marketing Manager

Company: Wells Enterprises, Inc.
Location: Sioux City
Posted on: April 12, 2019

Job Description:

Field Marketing Manager Description The Field Marketing Manager will lead the local consumer engagement strategy and execution for Wells brands as developed by the respective Brand Marketing teams including Blue Bunny, Bomb Pop, Chilly Cow, SorBabes, Blue Ribbon Classics and future brands. Local consumer engagement includes in-Store consumer interactions at our retail partners, product sampling, sponsorship, local media and local events.The Field Marketing Manager will work closely with Brand Marketing, Shopper Marketing, Field Sales and Agency Partners to ensure implementation of a cohesive field marketing plan that is integrated with the overall strategy of the Wells portfolio of brands. Other Job Functions Include: Leading cross-functional communication of consumer engagement strategy, planning and execution. Assist in 1-3 year business planning of Field Marketing initiative. Participating in weekly meetings with agency partners and brand teams to ensure cross-functional integration and impact. Using past experience and new learnings to be an organizational change agent. Lead cross-functional teams across key strategic markets to develop and deliver strong field marketing plans to support national brand campaigns and initiatives. Responsible for cultivating local market insights and analysis alongside the Consumer Research and Sales Planning teams to influence Field Marketing strategy and planning. Define and deliver robust post-mortem metric reporting and analysis for local market activations to understand impact to market, sales incrementality and recommendations to up-level field marketing strategy, implementation and executions. Responsible for managing the local Consumer Engagement activities budget and providing Finance partners the Full-Year forecast on monthly basis to ensure accurate national Field Marketing budget tracking. On a regular basis, lead the collaboration of brand, field, sales teams to: Develop creative scalable, local consumer engagement activations to be deployed in key priority markets that support brand initiatives. Effectively leverage shopper marketing programs with local retailers to drive incremental sales volume. Support planning and execution of consumer engagement strategy in local markets. Be a brand steward for our premium brands shown by championing consistent in-market messaging and brand alignment in local market activities. Qualifications Qualified applicants should have the following: Bachelor's degree in Marketing, Advertising, Communication, or any related 5+ years of brand, event or field marketing experience including: Agency/client partner management Event marketing, planning and execution for CPG or lifestyle brands Managing budgets across events and/or projects Lead cross-functional teams as an influential leader Travel up to 40% If you meet these requirements and are interested in this position, to be considered for an interview you must complete an online application at Wells Enterprises is an EEO/AA employer M/F/Vet/Disabled recblid rdotmp5ve1nmm3e37b5xv3m0gon2cn

Keywords: Wells Enterprises, Inc., Sioux City , Field Marketing Manager, Advertising , Sioux City, Iowa

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