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Marketing Strategist

Company: Hirschbach
Location: Sioux City
Posted on: September 22, 2022

Job Description:

Hirschbach is seeking a talented Marketing Strategist to join our team in Sioux City!
What you will do!

  • Creates digital marketing campaigns.
  • Builds and creates content.
  • Analyzes and tracks marketing KPIs, such as leads, retention, and response.
  • Implements marketing strategies to promote Hirschbach Motor Lines (HML) and John Christner Trucking (JCT).
  • Maintains and updates social media content calendars.
  • Content development and execution of in-house paid digital advertising campaigns - includes set-up, on-going optimizations, reporting, budgeting, tracking and targeting.
  • Implements and monitors all social media campaigns.
  • Curates, creates, and writes social media posts that drive engagement.
  • Coordinates, monitors, and reviews campaign progress and proof of performance information with outsourced vendors.
  • Develops communications tools that are aligned with our overall goals and objectives using an integrated mix of communications channels and tactics.
  • Assists in the development of all marketing communications including design, digital marketing, social media, video production, data sourcing, e-blasts, etc.
  • Community management and engagement across social channels.
  • Pitches social-first story and video ideas with viral potential.
  • Monitors key metrics to make data informed decisions.
  • Assists in maintaining the consistency of brand messaging and voice across all social media platforms.
  • Creates and strategically places print ads in appropriate publications.
  • Purchases company branded items for career fairs and trade shows.
  • Manages the remote The Hirschbach Company Store and makes purchases that meet the customers' needs.
  • Assists in event planning and coordination for company events.
  • Other duties as assigned including proactively assisting others in achieving the organization's objectives.
    Talent Requirements
    Hirschbach is seeking a talented and creative individual with 2-3 years of professional social media experience. This position requires a fundamental understanding of user generated content tools and social media with a high level of proficiency creating content. This position also requires the ability to understand data trends and reports to make actionable decisions. Must be personable and enjoy working in a fast-paced, dynamic environment!

Keywords: Hirschbach, Sioux City , Marketing Strategist, Advertising , Sioux City, Iowa

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